The Right Way to offer Mortgage Protection Plan
The Intro
"Here is the form for the mortgage protection insurance that my office endorses, and a brochure that covers all the details. It's optional, naturally, but please give it serious consideration because I believe that every mortgage should be protected. And I'm sure you also want to protect your home and your investment."
The Close
"I realize it's an important decision but why not apply now and get the ball rolling? If you change your mind later, it will cost you nothing -- as long as you cancel within the first 60 days."
